Helping founders make their startup profitable
"There are only two things you can really control in life: your effort and your attitude."
I am French (nobody's perfect), with Jewish Tunisian origins. I was born and raised in Paris’ Chinatown. I love Belgian beer, KungFu movies, reading novels whilst eating tarama and backpacking around Asia. I'm specialised in entrepreneurial education.
I hold a Master degree in Project Management from La Sorbonne University. I have 10 years of working experience in operations and marketing at Fortune 500 companies such as ABinBev and Christie’s.
I have worked in China for 7 years, including 4 in the startup world. I was laureate of the prestigious Forbes China 30 Under 30 for my work as co-founder of Lihaoma 礼好吗, a tech startup that improves brands' engagement through gamification. Lihaoma was awarded most innovative startup by the Shanghai government and selected to Chinaccelerator Batch 11.
I also lead an entrepreneurship program at Shanghai University and teach innovation and entrepreneurship at Jiaotong university. I run a training program to help founders make their company profitable.
I am deeply involved in communities, as managing member of Startup Grind Shanghai, as Marketing Director of IPWS, and mentor at HerCentury, Mentor Walks and French Tech.
Jiaotong university | Innovation & Entrepreneurship Teacher
I train Chinese Masters students to develop innovative thinking methods and experience entrepreneurship. They develop a critical thinking around the concepts of innovation and wonder to which extent Western innovation concepts are a competitive advantage in a Chinese context.
The Concept Lab Founders' Training Program | Founder
For solo founders in non tech businesses who struggle to make a living from their activity, The Concept Lab is a training program which helps founders make their company profitable.
UTSEUS Shanghai University | Program leader
UTSEUS entrepreneurship program aims at incubating startup projects, from ideation to fundraising. We welcome end of study Master students and corporate looking for a new start.I am in charge of content & coordination of the program:1. Content coherence and relevance through 13 applied lectures, 3 workshops, 3 pitches and 1 expo2. Build a network of 100 startup experts3. Integrate students in Shanghai startup eco system (incubators' visits, community events, VC meetings)
Lihaoma 礼好吗 | Co-Founder
At Lihaoma, we turn advertising into entertainment. Consumers play branded games to win branded rewards. We've helped over 360 brands including Dunkin' Donuts, Feiyue, Budweiser increases their advertising ROI by 10. As Co-Founder and Chief Business Officer, I was responsible for business development and user acquisition.
IPWS - International Professional Women's society Vice President
As the Marketing & Communications Director of IPWS, I am in charge of Increasing IPWS outreach; online animation of the community (6000+ people) across 8 platforms ; promoting the organisation's offline initiatives to grow engagement (40 in 2016);enhancing the organisation's branding; Introducing marketing, tracking and management tools to improve the board's efficiency.
Startup Grind Shanghai Managing Member
As a managing member I help Startup Grind, which is a global startup community designed to educate, inspire, and connect entrepreneurs. It is powered by Google for Entrepreneurs.
Download my presskit here
Press and Honours
How can I help?
Reach out to me for support through the following means
Follow my news, connect for collaboration, advisory or coaching
Invite me to speak, interview or collaborate: firstname.lastname@example.org
Chat with me on WeChat: rdaydou
For Mentoring, book me through HerCentury or Mentor Walks
I will attend the following events in Shanghai, so come and let's have a chat!
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